Lead Generation & Outbound Sales

Pipeline Engineered, Not Guessed.

I find your ideal prospects, build the outreach that gets replies, and set up the systems to manage them, starting with lead generation and outbound, growing into CRM and automation as you scale.

Book a Discovery Call See The Services
Prefer email? Reach me directly at innotev@gmail.com
100–300
Qualified prospects per sprint
3–5
Follow-up touches per sequence
Certified
HubSpot & Zapier automation
Why Start With Lead Gen

Pipeline First. Systems Second.

Three reasons this is the right place to start, and the right order to grow.

01

Start Where Revenue Starts

Prospecting and outreach are the fastest lever for new pipeline. No new tools required, no long setup.

02

Built On Real Sales Experience

A hybrid SDR internship running 200+ outbound activities a month. The outreach comes from someone who has actually done the job.

03

A Growth Path Built In

CRM structure and automation get added once the outbound engine is proven, in that order, not before.

The Process

Every Engagement Follows The Same Path.

01

Understand

ICP, offer, and what a qualified lead means for your business.

02

Build

Prospect list and outreach sequence, submitted for review before it goes live.

03

Launch

Outreach goes live, with weekly reporting on sends, opens, and replies.

04

Automate & Improve

Once the outbound engine is proven, CRM structure and automation get added to remove manual work.

The Services

Three Steps, One Growth Path.

Start with lead generation. Add outreach once the targeting is proven. Move to CRM and automation once the pipeline is real.

Step 1

Lead Generation Sprint

For businesses that need qualified prospects.
  • ICP definition
  • Target-account research
  • 100 to 200 qualified prospects
  • Contact research
  • CRM-ready spreadsheet
Step 2

Outbound Growth Sprint

For businesses ready to start or improve outbound sales.
  • ICP refinement
  • 150 to 300 prospects
  • Cold email messaging
  • 3 to 5 follow-up messages
  • Campaign tracking & reporting
Step 3

CRM & Automation Setup

For businesses ready for a more organised sales system.
  • CRM setup & pipeline design
  • Lead stages & scoring
  • Automation & follow-up workflows
  • Dashboard & reporting
  • Handover documentation
The Stack

Tools Behind Every Sprint.

Real, paid tools for prospecting, outreach, CRM, and automation, not a generic list.

Prospecting & Data

Finding The Right People

  • LinkedIn Sales Navigator
  • Apollo.io
  • Hunter
  • ZoomInfo
CRM

Organising The Pipeline

  • HubSpot Sales & Marketing Hub
  • Zoho CRM
Automation

Removing The Manual Work

  • Zapier (incl. AI Agents & MCP)
  • Make
  • n8n
Live Proof

Full Builds, Documented Start To Finish.

Sample prospect lists from real research, plus full case studies covering the CRM and automation side of the growth path.

Sample Prospect Lists
XLSX
Sample Leads: B2B SaaS Decision-Makers 17 real, independently researched contacts: founders and decision-makers, company info, and a specific outreach trigger per lead.
Download
XLSX
Sample Leads: Marketing Agency Owners 13 real, independently researched contacts: agency founders and growth leads, company info, and a specific outreach trigger per lead.
Download
Real research, not client work. Emails shown masked, pattern and domain visible, to keep real individuals' contact details off a public page.
Where This Grows: CRM & Automation
Zoho CRM

Full-Cycle Sales Case Study

Two deals run through the same qualification framework, one closed, one lost, documented start to finish.

HubSpot

Marketing + Sales Hub Build

Lead scoring, branching nurture, automated MQL to SQL handoff, pipeline, and sequences, connected end to end.

Zapier

Six-Part Automation Series

Deal alerts, conditional routing, data sync, and two AI-powered workflows, each built and tested live.

Recommendation

From A Direct Supervisor.

“One of Catherine's strongest qualities was written sales communication. She adapted well when priorities changed, learned quickly, and was able to work with limited supervision. I believe she would be a reliable and valuable addition to a team working in an international B2B environment.”
Paulius Skėrys, PhD · Chief Commercial Officer, UAB Metal Production
About

Who You'd Be Working With.

Catherine Mwangi

Catherine Mwangi

Lead Generation & Sales Systems

SDR-trained, HubSpot certified, Zapier certified. Three years running an e-commerce brand end to end before moving into B2B sales and automation.

View on LinkedIn
Get Started

Ready To Build Your Pipeline?

A working prospect list within the first sprint, not a strategy deck
Outreach written and run by someone who has carried a real quota
A clear next step into CRM and automation once outbound is proven
Book a Discovery Call
Or email directly: innotev@gmail.com
FAQ

Questions You May Be Asking

Do I need a CRM already?

No requirement either way. The Lead Generation Sprint delivers a CRM-ready spreadsheet on its own, and CRM setup becomes part of the plan once you're ready for Step 3.

What happens after the lead gen phase?

Outreach gets layered on with the Outbound Growth Sprint, then CRM structure and automation get added once the pipeline is proven, following the same three-step path above.

How fast can this start?

A Lead Generation Sprint starts from a short ICP conversation and typically delivers the first prospect batch within a week.

What tools are used?

HubSpot Sales Hub and Marketing Hub, Zoho CRM, and Zapier automation including AI agents and Zapier MCP.